Meet Brittany 👋

Brittany Garlin, Founder and CEO of BDG Alliance, brings a unique blend of analytical and creative prowess to marketing. Her approach centers on human connections, making complex information engaging and accessible. Balancing innovation with empathy, she leads BDG Alliance with a vision that transforms challenges into opportunities.

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Brittany’s values

Discover the passions and principles that drive Brittany's approach to marketing and leadership.

  • Brittany embodies the spirit of innovation, constantly exploring new frontiers in marketing to set new industry standards. Her approach is characterized by a relentless pursuit of pioneering solutions that not only challenge the status quo but also open up new avenues for engagement and growth.

  • With a keen strategic insight, Brittany excels in steering projects and teams towards remarkable growth. Her leadership is marked by a clear vision and the ability to transform ambitious goals into tangible achievements, fostering environments where both businesses and individuals can thrive.

  • At the heart of Brittany's philosophy is a deep commitment to cultivating genuine human connections. She champions marketing that resonates on a personal level, creating communities and experiences that bridge the gap between brands and their audiences with authenticity and empathy.

  • Brittany exemplifies the spirit of innovation, with a deep commitment to fostering human connections and community within the marketing landscape. Recognized as one of the youngest members on the Forbes Communications Council, her participation underscores a dedication to shaping the future of communication through authenticity and meaningful engagement. Her role on Durham College's Program Advisory for Marketing and Communication programs highlights her belief in nurturing the next generation of marketers, demonstrating through action her investment in the development of strategies that prioritize genuine connections.

The Journey

The social media saga

Post-graduation, Brittany joined Keek, a video-first social media app with over 75 million active users, during a pivotal rebranding phase to Peeks. She led high-profile projects that blended marketing with entertainment and community. Brittany was key in facilitating Keek as the title sponsor to the Toronto Caribbean Carnival, North America's largest street festival, and was part of orchestrating an event by Keek that was hosted by Mario Lopez. Her work also involved collaborations with high-profile personalities such as Scott Disick, Amanda Cerny, Jen Selter, and Sommer Ray, further solidifying her knack for innovative marketing strategies that resonate with audiences on a large scale. 

Insights from #AgencyLife

Brittany’s marketing prowess took a deep dive into Toronto's bustling agency scene, where she quickly distinguished herself as a force to be reckoned with. At a leading franchise advertising agency, she spearheaded expansive campaigns for high-profile clients such as The UPS Store and Pizza Hut, managing to deploy an impressive 40,000 ads for a franchise with 340 locations in a single Christmas season. This feat underscored her exceptional ability to scale campaigns for maximum reach and engagement.

Shifting gears to a performance advertising agency, Brittany showcased her strategic genius by managing major accounts including Bath & Body Works and QVC/HSN, overseeing a hefty monthly ad spend of $10 million. Her focus sharpened on driving conversions, optimizing ROAS, and elevating customer interactions through precise performance advertising strategies. Beyond her strategic and managerial prowess, Brittany was instrumental in integrating cutting-edge proprietary technologies to boost campaign effectiveness and client satisfaction, demonstrating her keen insight into the technological advancements shaping the marketing industry.

Experiential Marketing

Discovering her passion for experiential marketing during her post-secondary education, Brittany quickly made her mark by leveraging the unique power of real-world interactions to build brand loyalty and community. This journey was more than learning the ropes; it was about embedding herself in the heart of memorable events—connecting with legends, engaging in community-driven initiatives, and crafting experiences that went beyond traditional marketing tactics.

Each step, from the thrill of Toronto's NBA All-Star excitement to collaborations with icons like Wayne Gretzky for charity, wasn't just a career move; it was a testament to the transformative power of experiential marketing, proving that authentic engagement can redefine a brand's impact.

Pioneering with Vista

Agency Vista - B2B Service Provider Network for Agencies

Leveraging her keen interest in technology and marketing innovation, Brittany became a key player at Agency Vista, where her efforts catapulted the startup to become the largest marketing agency network globally, with over 49,000 agencies.

Her groundbreaking initiatives, generating 47.1 million search impressions and fostering a vibrant community of 79,000 verified clients, significantly boosted the platform's visibility and user engagement. Brittany's strategic acumen extended Agency Vista’s reach across 230 countries, establishing it as a critical meeting ground for agencies and clients worldwide.

Her role in forging strategic partnerships with industry titans like Ad World, Ecom World, Sendible, SharpSpring, and Dialpad further underscored her pivotal contribution to the network's success, cementing Agency Vista's position as a leading platform in the marketing industry.

Vista Social - A Leading Social Media Management Software

Brittany, a vital founding team member at Vista Social, played an instrumental role in steering the platform through its formative phase, especially with the strategic integration of ChatGPT technology, which set the company apart as a pioneer in AI-enhanced social media management. This foresight contributed significantly to Vista Social's industry recognition, including being named the second fastest-growing software by G2. Beyond these technical advancements, Brittany's efforts led to the platform achieving over 280K monthly site visits from zero and managing more than 2 million connected profiles for leading clients like Sony Music and Oracle.

Her strategic acumen didn't just elevate the platform's operational success; it also attracted commendations from notable industry figures and organizations. The marketing strategies and campaigns she led received praise for their effectiveness and innovation, notably earning accolades from Social Pros and a commendation from Lia Haberman, a respected digital media marketing expert and UCLA professor. This recognition underscored the impact of Brittany's work, highlighting her ability to blend technological innovation with strategic marketing to redefine industry standards.